Lower the cost of mistakes to reduce fear of failure
09 May 2026
When a miss meant losing the shootout, elite penalty takers looked away from the keeper or rushed the kick more often. Fear of failing isn’t just nerves. It changes how players prepare, where they look, what they say to themselves and whether they go again.
The mistake isn’t the fear
The clearest example comes from shootouts. Jordet and colleagues watched every penalty in 36 shootouts at the World Cup, Euros and Champions League — 359 kicks in total. They split the kicks into two types. If you score, you win. If you miss, you lose. On the kicks where missing meant losing, players showed more avoidance: looking away from the keeper, getting set and shooting in a hurry. They also missed more.
Get ahead of the game
Sign in to continue reading.
Sign in to read during the free access period. No credit card required. By continuing, you agree to our Privacy Policy and Terms of Service.
Free access period
Read every Research report free during the free access period. Plans will be $144/year or $15/month. Annual saves 20%. Opinion posts and the Weekly Recap remain free.